Social Media Can Be A Game Changer In SEO
With the evolution of SEO during the past few years, it has
been a cat and mouse play between the various states of SEO and the ever
changing scenario in algorithms, by Google. Playing an important part in this
game is the social media, which has come of late into the limelight as being
one of the indispensable factors when it comes to Search Engine Optimization.
With both SEO and Social Media Marketing being inbound strategies and organic,
the combination of both can be helpful in building a website that has the
natural appeal to attract visitors.
It has been a general practice to consider social media as
an integral part of SEO strategy. The fact has been supported by reports from
surveys carried out on agencies and companies engaged in SEO practices. It is
the social signals such as likes on Facebook and following on Twitter, that
helps visitors to get an idea on the profile and trustworthiness of a company.
SEO marketers are giving more importance on social media to help websites
gather momentum in reaching high ranks in the search engine pages. The ways
through which the social media can help with SEO strategy include:
·
Encouraging
Inbound Links that are External – It is through social media that your
website content has more chances to be linked by inbound links, that come from
external sites. The more inbound links you have, the more authority you are
able to build to showcase your online prominence.
·
Increase
in Numbers of Followers – There can be nothing like having, say a million
followers on Twitter or likes in Facebook to stamp your authority to have a
significant influence on the search engine page rankings.
·
Optimization
for searches of your posts – New contents and entries of Knowledge Graph
and social media updates which are popular, can help in improving your
rankings, but what you will need is a strong anchor for all your posts.
·
Social
Sharing – Sharing on the social media, your posts, such as in Facebook or
Twitter, can help your brand identity to gain more significance. Validation of
your brand from outside sources can help in improving your status in your
domain.
·
Posts
that are Locally Optimized – Social Media provides you a strong platform
for engaging in social community, by sending signals that are validated by the
local authority, to help search engines index your web pages. Posting updates
whenever you get involved in community activities, can help attract the search
engines.
·
Increase
in Brand Awareness – Social Media is an indispensable platform to highlight
your brand identity through syndication of high-quality content by search engines.
In this way, you are able to increase your company reputation in social media.
It cannot be denied that content is the king, as high-quality
content can draw visitors like honey can draw swarms of bees, and when the
content is shared in the social media, there can be nothing better for your
website to be optimized. You will find SEO services prioritizing their strategy
with social media as the main weapon, where, the usefulness of the strong
platform build by social media cannot be denied. As and when you share your ads
with others through the social networking platforms, you stand more chance to
be followed by increasing numbers of followers. Embedding your content with RSS
feeds and You Tube for example, can help you to develop a SMO strategy that could
well be result oriented. Social Media Marketing can be an indispensable tool
for increasing the online visibility of your brand, and in the process help
your website reach higher ranking.
Comments
Post a Comment