How to Increase Website Traffic Through Social Media
You’ve
probably heard that social media can help get more people to your website.
But
are you still struggling to crack the code on how to increase website traffic
through social media?
We’ve
found a mix of tactics to drive traffic to our website and blog on a daily
basis.
Below,
we’ve compiled five effective ways you can get your social media channels to
drive more visits.
1. Make sure your site’s URL is
visible
Almost
every social network has a designated spot or several spots for you to share
your website.
Make
sure your site’s web address, or URL, is visible in your profile’s bio and
About sections. Not only will this give you and your profiles legitimacy, it
will also direct your visitors to their next step, to visit your website.
2. Share your posts
Every
time you write a blog post, share it on your social channels.
This
helps with search engine optimization (SEO), engagement, and of course, results
in more people viewing your posts.
Many
businesses share a blog post once on Twitter and that’s it. At HostGator
however, we take note of which blog posts are evergreen and we share them
multiple times throughout the year across multiple social networks including
Facebook, LinkedIn, and Google Plus.
Don’t
forget to track all of your posts to see which performed best. HostGator uses
UTM tracking; UTM stands for Urchin Tracking Module and are small tags added to
links to feed information to Google Analytics. These tracking tags allow you to
see where traffic is coming from and how it behaves. You can find out more
about doing this for yourself and track your posts with HostGator’s free UTM
builder for small business.
3. Refer people to your site
Do
you get questions on your social media? Refer people to your site with the
answers.
They
ask: “What time do you open?” You refer them to your contact page with the
hours.
They
ask: “Do you have this product?” Share the link to your product page.
They
ask: “Where are you located?” Direct them to the embedded map on your site.
They
ask: “Can you help me with this problem?” Send them to your support page.
You
get the idea, think creatively and you’ll be able to send people to your site
left and right.
4. Use a call to action
After
people interact with your social profiles what should they do next? Let your
visitors know where they should go with a call to action. Some common CTAs are:
‘Visit Now’, ‘Comment Below’ and ‘Share on Twitter’. Different social media
networks will have buttons for these CTAs, while with other networks, you’ll
need to place the CTAs within your posts.
5. Optimize Your Social Profiles
Just
like you focus on SEO with your website, you should consider it for your social
profiles. Ensure that your About Pages and Biographies are full of relevant
keywords and try to fill out every section so that your profile is complete.
Placing
links in your social media biographies will also boost your website’s SEO. By
linking to your site from your social media channels, you’re creating
high-quality backlinks to your site – an important result of social profile optimization.
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