5 Ways to Increase Website Traffic

Use Social Media

Social media marketing is huge in 2018, so it’s important that you show up on the right channels. First, you need to identify which channels those are, exactly.

How to Choose the Best Social Media Platforms for Your Business

There are two steps to choosing the social media channels you should be hanging out on, and you really shouldn’t try to do one without the other.

The first is to determine your target audience and client avatar. This is as easy as answering a few questions about your business.

Your client avatar is a persona you create of your ideal client. You’ll detail everything about your client avatar’s life, right down to their name. Find a worksheet that will help you with guiding questions.

Once you’ve created your client avatar, you can start step two: figuring out where they spend most of their time on the internet. Are they a millennial media junkie who spends all day on Instagram and Twitter? Or are they a professional who checks LinkedIn and Facebook networking groups like it’s their job?

Once you’ve uncovered this information, you’ll know which social media channels to pour your time and energy into. That’s key when it comes to engaging on social media.

Your Social Media Presence

With social media sites’ algorithms changing every day, it’s important to stay in the know about what’s going on. For instance, the best time to post to Instagram is in the evening between 7 and 9 PM. Did you know that?

If Instagram is your thing, make sure to post once a day and engage regularly with your audience. That’ll build bonds of trust, which leads to site visits and increased purchases. If your client avatar spends time on Facebook, it might be a good idea to invest in some Facebook advertising.

LinkedIn allows you to publish articles, which garners a lot of interest in what you have to say.

Above all, though, Twitter might be one of the best social media channels for traffic driving thanks to “click to tweet” buttons.

How the Click to Tweet Buttons Work

Click to tweet buttons are one of the best new inventions for harnessing the power of social media on your own site. Here’s how they work.

Within your content, find a tweet-able quote that readers might want to share. This can be anything from a hot tip to a valuable insight to a hilarious one-liner.

Once you’ve picked your content snippet, input it at clicktotweet.com and it’ll create a custom link to insert into your text. When your reader clicks that link, they’ll be given a pre-written tweet that links back to you. It’s easy as pie, and will make your content go viral in no time.

SEO Optimize Your Site

SEO-optimizingyour site is one of the easiest ways to start driving more traffic to your site right this minute. All it takes is a few tweaks here and there to get started. Here are some of the most important ones.

LSI (Latent Semantic Indexing) Keywords

Google recently changed their SEO algorithm to Hummingbird, which affects 90% of all searches. That’s no chump change.

Hummingbird works by linking associated keywords together to form a cohesive idea about the general topic of the content.

For instance in this example, if a target keyword is “dog food,” some LSI keywords might be:

·         pet food

·         pet food brands

·         holistic pet food

·         what do dogs like to eat

·         what human foods can dogs eat

You can come up with this list on your own, but it’s better to use an LSI keyword generator, like LSI Graph. The above examples of LSI keywords were generated using this awesome free tool, by the way.

Bottom line is, people phrase things differently. Make sure you’re targeting all colors of vocabulary with LSI keywords for the best search engine optimization.

Local SEO

LocalSEO is a big one if your site is for a small business. Almost 60% of all internet searches are performed on smartphones now, so you need to make sure your Google listing and website are set up for people on the go.

When it comes to your Google business listing, check it out to be sure all your business information is correct. Make sure your business hours and contact phone number are on there, in addition to a correct address so your potential clients can find you easily. Ask clients to leave positive Google reviews for you–after all, those reviews are your potential clients’ first impressions of your business, so they matter.

On your website, review your contact section to make sure it’s accurate. It’s not a bad idea to embed a Google Map into your contact section that shows your address, too. Remember that local clients want to find your product or service quickly and efficiently, so don’t make it any harder on them than it has to be.

There are a number of awesome tools out there that can help you check how your local SEO game is going, too!

Don’t Know How to Make Your Website Popular?

Now that you’ve read up on some of the best ways to drive new traffic to your website, hopefully you’ve come away with a new game plan to enact as soon as possible for creating a more popular website.

If you’re still scratching your head over how to make your website popular, get in touch with us. We offer website design services, search engine optimization, Facebook marketing, and pay per click advertising services to help your site get on its feet!