Internet Marketing involves Two kinds of promotions
Internet is the information interstate that has
changed the manner in which we do business today. It has a huge global effect
on economy that we can't neglect it. As more and more people turn to use
internet, it becomes imperative to take your business online for better sales.
Having a decent website is a certain something, advancing it online is another.
The more people know about your business, the better is the possibility of
selling your products/services.
Internet
Marketing involves Two kinds of promotions – Paid Marketing and Organic
Marketing.
Paid marketing uses paid channels like Google AdWords,
Facebook Ads, Twitter Ads, LinkedIn Ads, etc.
to show business ads. Google AdWords is the top paid marketing channel
for most businesses.
·
The ads are key word based, which are
relevant to your business and target a specific location.
·
If you have enough funds you can raise
your bids to ensure that your ads are on top of all relevant search results.
·
The ads run on a daily budget specified by
you and continue till your money is exhausted. However, you never get to know
who clicked on your ads, was it a prospect or your competitor.
·
The cost per click is quite high and keeps
increasing as each business would like their ad to be on top.
·
Paid Marketing has potential to deliver
HOT leads, but is quite expensive.
·
Being complicated you will need a trained
expert to manage your account, instead of spending your money on trying vast
number of settings and combinations on your own.
Organic marketing is internet marketing done using
specific key words, targeting people through social channels, local ads,
reference websites, business listings.
·
Effective Organic Marketing involves
sharing corporate videos, client testimonials, product presentations which
generate interest and improve conversion on website and deliver leads.
·
It takes time to grow, but is reliable,
cost effective and delivers good leads.
·
Organic marketing works 24*7, 365 days of
the year, ever increasing in its reach and potential. It stays forever.
·
Email marketing is an important tool,
which supports organic marketing and focuses on a specific local email data
basehttps://www.vcreatetech.com/
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