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Showing posts from September, 2018

Social Media Can Be A Game Changer In SEO

With the evolution of SEO during the past few years, it has been a cat and mouse play between the various states of SEO and the ever changing scenario in algorithms, by Google. Playing an important part in this game is the social media, which has come of late into the limelight as being one of the indispensable factors when it comes to Search Engine Optimization. With both SEO and Social Media Marketing being inbound strategies and organic, the combination of both can be helpful in building a website that has the natural appeal to attract visitors. It has been a general practice to consider social media as an integral part of SEO strategy . The fact has been supported by reports from surveys carried out on agencies and companies engaged in SEO practices. It is the social signals such as likes on Facebook and following on Twitter, that helps visitors to get an idea on the profile and trustworthiness of a company. SEO marketers are giving more importance on social media to h

5 Real Estate Digital Marketing Strategies To Generate Leads

  With the marketing competition getting more and more complicated, a realtor should know from where and how to generate sales leads that can convert into sales. The best thing for real estate companies is to use digital marketing strategy . A great marketing strategy for a real estate company can lead potential buyers and convert them to paying customers. Real estate marketing strategy gives agents an advantage over the competition. To summarize here is a list of digital marketing strategies that can effectively generateleads. 1.       Use the power of social media – Creating post on social media that can entice engagement and catchy for the readers is a great way to get some leads. Currently, Facebook has a platform that can help you in reaching out to many audiences by boosting your post which you have to pay for a certain amount. Consider also using other social media sites to boost your online presence such as Twitter, Pinterest, YouTube and Instagram. 2.       Create

The Complete SEO Checklist for New Website

SearchEngine Optimization (SEO) is among the most critical processes to rank any website on SERP. If you are looking for an SEO checklist to follow and optimise your website for Google or any search engine, then this is where your search ends. In the coming weeks, we will provide an extensive guide for the below mentioned SEO checklist that you should follow when performing an SEO Audit. ·          Keyword Research Checklist ·          Technical Analysis Checklist ·          On-Page SEO Checklist ·          Competitive Analysis Checklist Before moving to the checklist, you should complete the following tasks on your website: 1.Setup Google Search Console – This should be the first task on your list, especially for an entirely new website. Google Search Console provides data on a website’s performance in search results. Below are the most useful features you can use in Google Search Console: ·          Keywords (Branded & Non-Branded) that are getting th

10 Ways to Increase Site Traffic with Inbound Links

1. Set Yourself up on Social Media Lots of website owners assume that social media and SEO are two totally separate things. But they’re extremely related to each other. Social media is a free-to-use marketing tool that allows you to reach out to a wide audience. You can raise awareness of your brand and boost sales by connecting with people on social media. It’s important to consider which social media platform is most suitable for your target audience. For example, Facebook is especially popular among the demographic group aged 45-54 years old. Whereas, Snapchat appeals most to younger users. 2. Start Reviewing Stuff Another important way of increasing your inbound links is by reviewing stuff. But what kind of stuff? Anything really. Although, it’s best to review stuff that’s relevant to your brand image and products. This allows you to make connections with other websites that promote products or services to the same target group as you. 3. Guest Blogg

5 Ways to Increase Website Traffic

Use Social Media Social media marketing is huge in 2018, so it’s important that you show up on the right channels. First, you need to identify which channels those are, exactly. How to Choose the Best Social Media Platforms for Your Business There are two steps to choosing the social media channels you should be hanging out on, and you really shouldn’t try to do one without the other. The first is to determine your target audience and client avatar. This is as easy as answering a few questions about your business. Your client avatar is a persona you create of your ideal client. You’ll detail everything about your client avatar’s life, right down to their name. Find a worksheet that will help you with guiding questions. Once you’ve created your client avatar, you can start step two: figuring out where they spend most of their time on the internet. Are they a millennial media junkie who spends all day on Instagram and Twitter? Or are they a professional who ch

Top SEO Tricks

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1. Optimize and compress images in exchange for a faster loading time. Use Photoshop, or tools such as ImageOptim 2.       Test different hosting providers and choose the fastest one. Find out where your competitors place their sites and compare the loading speed. (WebhostingHero and Pingdom will help you.) 3.       Write a unique CTA in headlines and in the title tag of your page. Pay attention to your competitors’ headlines when you get the results of typing keywords in the search engine. You will also understand what types of posts are the most popular. 4.       Describe your meta description with a call to action. It is best to limit it to 117 characters so that mobile phone users can see your full description. 5.       Optimize your content for long tail and other relevant queries. Analyze the content of your competitors’ pages on your queries, including what words they use. You must use all the words that are relevant to the user’s question, and what he or she (