How To become an SEO Expert

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SEO or Search Engine Optimization has become an inseparable wing of any digital marketing agency. It can be even said that SEO drives digital marketing, as studies have repeatedly confirmed that SEO can generate better return of interest than TV or print ads. In fact, all the leading companies are now seeking to increase their rankings in Search Engine Results Pages (SERP). There are other benefits of SEO such as increased website traffic, cost effectiveness and enhanced website visibility. These things undoubtedly heighten the brand awareness. The increasing demand for SEO has led to establishing of SEO agencies that solely focus on increasing search result visibility. This indicates the massive scope of SEO marketing in the store.

Become an SEO expert

·         Design or format a website by keeping the primary keywords in mind. Focus on the Meta description that will appear along search engine results, justifying why someone must visit your webpage. Ensure that the keywords appear in the page title, URL and Meta description.
·         Use of images on your web page can also rank your webpage at the top of image based searches. Thus it is important to optimize the images as well by using primary keywords.
·         Similar to images, adding the location of your stores/offices, allowing the customers to review it will also increase your SERP probability. A good way to do this is to sign up to Google My Business. Do not forget to use keywords, insert logo, mention contact details, specify work timings and include real images of the location. The latest analytics promote webpages that provide maximum information.
·         Optimize your SEO for local based search, especially if you are a small business enterprise. According to Hubspot, 4 out of 5 consumers make use of search engines to access local information. Hence, not optimizing you webpage for local search means losing out on your prospective customers by 80%.
·         Developing your internal linking structures can increase SERP rankings, as they assist in easy navigation of your webpages. This increases your website hierarchy by distributing page authority. Well-designed internal linking means more chances of placing your webpages on top of SERP.
·         As a further measure, PPC can be used to drive traffic and links for SEO. It is extremely helpful in attracting a large audience to your webpage, who may have failed to read, share or link your content. When SEO falls short of its target, PPC can give it that extra push.


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