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Showing posts from July, 2018

WHITE HAT SEO TECHNIQUES

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SEO Stands for “Search Engine Optimization ”. It is the methodology of strategies, techniques and tactics used to increase the amount of visitors to website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – it includes Google search engine, Bing search engine, Yahoo search engine and other search engines. White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on search engine results page i.e. SERP while maintaining the integrity of your website and staying within the search engine’s terms of service. These tactics stay within the bounds as defined by Google. A little keyword research can go long way helping you to understand what your audience wants. Not only you will find the topics that are regularly searched, but also you’re likely to stumble on search language they are using that you might not have anticipated. One reason is that your knowledge and ex

E-Commerce Website Design and Development

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One of the most interesting and exciting aspects of the Internet evolution is the emergence of electronic business (e-commerce or e-business) as a viable alternative to more traditional methods of businesses being conducted today. E-commerce or e-business is defined as the process of using electronic technology to do business. B2B applications, B2C applications, portal development, etc. are all web development solutions that use e-commerce application. Setting up and running an e-commerce application, especially one that processes a large number of transactions, ( B2B applications, B2C applications, portal development, etc.) requires technical, marketing and advertising expertise – something that a complete web solution providers adept at. There are many e-commerce applications today – B2B applications, B2C applications, portal development, etc. that redefines the very foundations of competitiveness in terms of information content and information delivery mechanisms. Bu

5 W’S OF DIGITAL MARKETING

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This 5 w’s are very helpful in measuring our conventional routines as well as corporate services to offer best strategies for Marketing. These are some factors to hover which show the importance of Digital Marketing. 1. What is Digital Marketing? It is a term and way of marketing used for measurable, focused, and interactive marketing of products or brands. It differs from normal traditional marketing strategy in various factors such as cost, effectiveness and rapid results. 2. Why Digital Marketing? Today’s world is rapidly shifting to digital instead of analogue. Peoples are utilizing more digital content on a daily basis, like on mobile phones, laptops, desktop computers at work, and more instead. Why it is so important? Because, it is not only rapidly growing marketing strategy, but it is set to be the future of marketing. The fact is that digital marketing is faster, more flexible, practical and efficient. 3. Where Digital Marketing is helpful?

IMPORTANCE OF SMO ON SEO

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SMO(SocialMedia Optimization) is the major part of SEO which deal with social media activities. In the cake of SEO we can say SMO as a piece of pie. Social Media is a place where people come together to talk, discuss on particular topic and share their views in the form of comments. And SEO is something where you need to find the interests, likes and dislikes of your users or customers and to know what your customers exactly want and can get their feedbacks. SMO helps in SEO by just some clicks, without need of much time and cost. In the market we have many social media sites such as Facebook, Twitter, Pinterest, LinkedIn, etc. With the good content and some creative images, we can target many customers which is helpful for SEO as it needs unique customers who hit the company website. SMO plays an important role in website’s search rankings as it drives more customers and creates awareness in very less span of time. We can track the social media activities with the he

Difference between Photoshop and illustrator

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Photoshop and Illustrator are two of Adobe's popular graphics tools. If you're working on a new project, you might have a hard time figuring out which of the two programs will work best for you, since on the surface they seem so similar. We've jot down some of the main differences between Photoshop and Illustrator. Photoshop Adobe Photoshop is a great program for modifying already created images or graphics , like photos, and is Adobe's most popular program. Raster or bitmap graphics are created in Photoshop. These graphics can sometimes look a little rough since raster images are made up of individual colored squares, known as pixels. Everything in Photoshop is just a series of pixels, so if you're scaling something up or down, it can lose its quality very quickly. Photoshop is a best option for web graphics , photo editing and designs since those projects will stay at a fixed size. Editing photos is awesome in Photoshop, because it includes a lot of un

Web Design Impacts Content Marketing

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An ongoing report pointed that content marketing, while at the same time costing 62% not as much as some other type of marketing, creates three times more leads for any business. No big surprise, 90% of all organizations contribute more than 25% of their marketing spending plan on content marketing. These organizations are investigating every possibility in designing secure content marketing strategies. They are reliably making and conveying contents that can connect with their gatherings of people anyway the accomplishment of content marketing additionally relies upon some different factors and web design is one of the essential ones among them. Content marketing endeavors can be productive just if the content they create is effectively open, has a tastefully engaging introduction, is discernable and clean and is upheld by appealing visuals. After all grabbing the eye of guests, whose capacity to focus has turned out to be shorter than a goldfish, is certifiably not a basic undert

How To become an SEO Expert

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SEO or Search Engine Optimization has become an inseparable wing of any digital marketing agency. It can be even said that SEO drives digital marketing, as studies have repeatedly confirmed that SEO can generate better return of interest than TV or print ads. In fact, all the leading companies are now seeking to increase their rankings in Search Engine Results Pages (SERP). There are other benefits of SEO such as increased website traffic, cost effectiveness and enhanced website visibility. These things undoubtedly heighten the brand awareness. The increasing demand for SEO has led to establishing of SEO agencies that solely focus on increasing search result visibility. This indicates the massive scope of SEO marketing in the store. Become an SEO expert ·          Design or format a website by keeping the primary keywords in mind. Focus on the Meta description that will appear along search engine results, justifying why someone must visit your webpage. Ensure that the k

How responsive website design helps in increasing business sale

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A successful and strong business is known through its customer base. With modern technology being followed by everyone, it is very important to be on the top of your game, many businesses lose their potential customers because of an underwhelming online presentation and accessibility. World Wide Web is the fastest and easiest way to connect with your customers and make them come directly to you. A responsive web design can enormously boost the online leads and sales for any business. What is a responsive design ad why do you need it? Nowadays a company’s website is its first impression and it matters immensely. A responsive best website designing companies is a web design which enable the user to access the website with the same experience on all –desktop, laptop, tablet. A good web design enables the user to get the information through whichever means the user prefers. A user when operating the website from a mobile should be able to get the similar search engine results f

7 Social Media Content Marketing Trends For 2018

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An enlightening Statista report uncovered that there would be in excess of 2.80 billion social media clients before the finish of 2018, representing in excess of 33% (37%) of the aggregate populace. The imperativeness of social media has polarized the clients and advertisers alike. Clients presently emphatically depend on social media to settle on their obtaining choices thus its irreplaceable for advertisers to stay aware of client's desires and find better approaches to draw in and interface with them from the start. Advertisers sweat and slave to enter into the social existence of their purchasers so they can always make and convey crisp, connecting with content, approach the clients through the correct social medium and in the meantime, and guarantee that the marketing endeavors are not obsolete. Surely difficult! Advertisers are guaranteeing that every exertion they put in is custom fitted as indicated by the profoundly unique standard of conduct of the clients; coming

SEO Tips to Increase E-Commerce Sales

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In spite of ever increasing worldwide competitions, it is very much possible for web-based e-commerce sites to overcome these issues. You should simply define and convey the correct marketing strategy. This will help you with pulling in more clients, and furthermore guaranteeing that these clients remain with you until the point they make a purchase. The most essential part of a well-laid out a marketing strategy for any online business is to create a compelling SEO . A Well-Thought-out Keyword Strategy Keywords decide where your business site will rank or show up when a potential client is searching for an item that is accessible on your portal. Utilizing the right keyword is pivotal for the success of your e-commerce site. You can utilize the Google’s Keyword Planner or the Bing Keyword Research Tools to know the most popular keywords for your business. After knowing the competiveness for a given keyword and its popularity, you can work on choosing the right keyword

Web Design Tricks For High Converting Websites

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A high converting web design is the way to success for all businesses, either small or big. You may have a great marketing team, outstanding on and off page SEO and a delightful product on top of that, yet if your website’s design is poor, it won’t convert into leads and thereof, clients will take off. But, following these web designing tricks won’t just enhance your conversion rate but at the same time are going to improve your search engine ranking in Google. 1. Have a Clear Unique Selling Point Your unique selling point is the thing that makes your services stand out from other businesses. If your customers can’t understand what it is that sets you apart from the other brands they are not likely to stay on the site for long which will as a result lead to a quick drop in your conversion rate. Your USP ought to be up front and in center of your web design and its color pattern should make it stand out and readable. 2. Simplify your Navigation A high