To get Traffic to your Website

The most important point that you need to keep in mind to succeed in this is to have a sound knowledge of every factor that helps bring in more traffic to a website.

1. Socialize Well

Socializing is one of the excellent ways to get website traffic. Since socializing today is no more restricted to physical presence, connecting with people from all over the world has become easier. You need to make the most of this option. Start posting in the social media websites to draw more attention, which will definitely help with increased traffic. But, simply posting about your business on the media channels won’t help. You need to participate in those on a regular basis to engage more and more people. Check if readers are commenting on the posts you are updating and answer back wherever necessary. Great interaction will win you a huge traffic and thereby a large base of loyal customers.

2. Content still remains the King

Content is the most important aspect of any website. However, it does not mean that you need to simply have a blog full of plain articles. Content marketing is a great way to get Website Traffic and there are more than one ways to do that. Innovation is the trick. How to get traffic on website using content? Add fresh and relevant content in your site from time to time. And rather than submitting simple and informative content over and over again, think of some offbeat ways to pique the interest of the readers.

Infographics, videos, interviews and blogging in other sites are few of the unusual ways to do content marketing. Besides developing the right content, you need to build the right content strategy as well. Few other things that you need to keep in mind to get the ball rolling are:

3. Keyword Tactics

Content marketing and keywords walk hand in hand. Power the substance with phrases that people usually search with. This will help you in hitching the first few spots in the search list of the topmost search engines. Getting at the top of the list helps improve traffic flow to your site. But, can the keywords help you reach the top? Simply stuffing the keywords in your content is not enough. You need to make smart use of those important phrases. Some keyword tricks to remember:

Keywords are equally proportional to what your customers want. So, try your best to know what they want.

Longtail keywords are popular now. Start using long keywords that run into almost half of a sentence.

Avoid over stuffing keywords in the content. Google will blacklist your article/site, which would result in minimized site view and thus less or no traffic inflow.

4. The Link Story

Link building is yet another factor that is linked to both content marketing and keyword usage. Link building can be done in various ways. You can make guest posts in few websites that have high DA and add a link to your site. This is known as backlinks. Usually guest posts come for free. You can also get paid backlinks, in which a paid article with a link to your site is posted in other sites, in lieu of money. Another option is to create internal links, where one page is linked with the other. This is a great tactic to increase on-site time, traffic and conversion rate. 

5. Build a responsive site

Having a highly responsive site is extremely important to get Website Traffic. Nowadays, a greater part of the population is reportedly using Smartphones. So, your site should be designed in such a way that it works well on all kinds of devices, be it a mobile, tablet or PC. For example, if it is a fashion app, such as Myntra, the buttons, icons and images should adjust based on the device on which it is opened. Similarly, if it is a coupon site like that of Happy Sale, you need to determine which features should be more visible to make it easier for an user to find a deal.

6. Keep updated on Analytics

Analysis is great for success. You need to analyse the steps you have taken to get Website Traffic in-flow from time to time. This will help you find out which factors are working in your favour and what are the points you need to work on. The easiest way to find all of these details is taking help of Google Analytics. Google is the most important search engine and rolls out rules on website ranking on regular basis. In order to keep everything under control you need to:

7. SEO tools can help too

Using SEO tools is a great way to find out where you stand with respect to SEO, as optimization determines traffic volume. Numerous such tools are available online, for free and also paid. It becomes easier for you to find out if you are using the right keywords, if your content is unique, the traffic volume and even more. Here are some of the best SEO tools that will help you get Website Traffic:

Hootsuite – It is a tool that helps with the management of the social media platforms

Google trends – Keeping up with the changing market becomes easy with Google Trends, which gives results on search query volume based on queries/topics

Wordstream – It is a tool that helps you with keyword ideas for free and reportedly is better than most of the paid services

Anchor text over optimization tool – This tool helps you find out ratio of anchor texts used in the site

8. Keep a tab on changes

Want to know how to get Website Traffic then it is extremely necessary to keep tab on the on-going changes in the online market. This is important so that you can modify your marketing tactics, which can help improve the traffic volume.

9. Perform testing

You must have developed various versions of web pages for your site to find out which is working better. Here’s an easy way to find this out. There is this method called A/B split testing available with Google Analytics. You can test both the versions of a page on your site to find out which is working better than the other.

10. Host Webinars

Hosting webinars will let you impart your wisdom to your audiences who are keen to learn new things. This is one of the latest ways to get more Website Traffic. You should combine your Webinar with an effective social media campaign.