5 SOCIAL MEDIA PREDICTIONS

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Whether we like it or not, changes in the digital world will continue to take place at a rapid rate. Advertising has recently created an infographic which lists 5 Social Media Predictions for 2018.
This infographic illustrates following predictions:
1. Social media will continue to transform communication in all walks of life
Socialmedia will continue to transform communication in all walks of life. We are quite used to using social media in personal life. However, it is going to impact workplace as well. With workplace collaboration platforms like Slack, Microsoft Teams and Facebook Workplace. In 2018 we will see integration amongsocial platforms, transforming how people communicate with each other and brands.
2. Employees will become true and influential brand ambassadors
Employees will become true and influential brand ambassadors as 79% companies believe that their advocacy will increase brand visibility. With platforms such as Hootsuite Amplify, Bambu by Sprout Social and SocialToaster, it has become easier for marketers to create shareable content for employees, measure the results and rewards participation.
3. Content needs to be truly experiential
Content needs to be truly experiential as consumption of video on social networkscontinue to increase at a rapid pace. Brands need to create more immersive and exciting content for consumer engagement.
4. Differentiation between social platforms is blurring
Differentiation between social platforms is blurring as all social platforms are increasingly adopting other technologies. For example, Facebook has become a full-fledged video platform, challenging YouTube.
5. Brands will focus on fewer social platforms
Brands will focus on fewer social platforms as with lesser differentiation and bigger reach it will become easier for brands to stay connected.



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