Infographic: Basics of Digital Marketing

Digital marketing is an integral part of all business sectors and types. The financial world revolves around the internet and digital marketing. Let’s take a look on some basic definitions of Digital marketing and its components.

Digital marketing is much more than getting an attractive website. It is about creating a web presence for your business and to enable users to find you easily.

Some of the benefits of digital marketing are

·         Global reach – a website allows you to find new markets and trade globally for only a small investment.

·         Lower cost – a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

·         Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.

·         Personalization – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.

·        Openness – by getting involved with social networking and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

·        Social currency – digital marketing lets you create engaging campaigns using different types of rich media. On the internet these campaigns can gain social currency – being passed from user to user and becoming viral.

·        Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.