YouTube Marketing

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Maintaining a presence on social media has become inevitable for businesses around the world – that’s how they reach and engage with their customers. But there’s going to be one more important marketing method for companies in the future. And that is Video marketing!! Video will account for 69% of all internet traffic in 2018. And of course, YouTube tops the list of online video platforms, and has grown to become one of the most effective mediums for advertising today. Preparing a well-thought of YouTube strategy becomes increasingly important for YouTube marketing.


If you’re not yet doing YouTube marketing strategy for your brand, start now because:

1. It has a wide reach and generates plenty of traffic

YouTube has over 1 billion users, who spend millions of hours per day viewing videos.
Since March 2014, there’s been a 40% year-on-year increase in the number of YouTube viewers per day.YouTube is localized in over 70 countries and is available in 76 languages. It has greater reach than cable in the world.It’s huge on mobile – more than 50% of YouTube views are via mobile phones.The earning potential is enormous. Recent statistics show that every year, there’s been a 50% increase in the channels earning 6 figures annually.

2. There’s a package for everyone

There are different packages for businesses of all sizes. As a startup, you can use the free services and advance to paid services as your popularity grows.

3. Results are immediate and measurable

A simple visit to your channel will reveal how your videos are performing. You can also use analytics tools to gauge the effect of your video advertising efforts.

4. It’s a social network

The fact that YouTube is also a social network means that in addition to hosting your free videos, you can friend, like, share, comment, subscribe and ‘favorite’. 
All these features bring people with similar interests to your videos.

5. It’s a search engine

When thinking of YouTube, think of it as a search engine. It is, in fact, ranked second in terms of search engine popularity. YouTube marketing is now an essential part of any promotional strategy.

6. Centrality

When visitors come to your channel, they can access your video content and link back to your websites. They can also access any content you ‘follow’ – or even content about your business that’s shared on other channels.

7. Interactivity with other social media platforms

Linking your channel to other social media accounts allows visitors to interact with your content from other platforms. This saves a lot of time that’s usually required for setting up different campaigns.


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