Optimize your website

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 It took time and effort to finally publish your website or a page. However, within the first-week traffic to your website seemed slim. Now a whole month has passed and still the crowd isn’t building as per your expectations.  
Ever heard of Search Engine Optimization ? Well you must have heard of it, that is why you ended up here! But do you really know what does it mean? In case if you don’t know about it; The Search Engine Optimization  is technique of pushing your website to the top of the rankings in terms of what pops up during a search on a search engine. The search engine displays result using the keywords. In addition to keywords, search engines also evaluates information such as the duration of a viewer’s visit, bounce rate, broken links, pages viewed and inbound and outbound links.

 Important SEO Tips To Get Your Website Ranked

#1: Niche of your website

The niche of your website is very important to rank your business higher on google. Going too wide will definitely take too much time, research & money. Your website can entail number of topics but always choose one primary topic that is most important for you to get ranked. Doing SEO Keyword Research can help you to choose one primary topic. For keyword research you can use Google Keyword Planner Tool. 


#2: Age of your domain

The age of a domain is an important factor in google search engine algorithm. It is like when you get into a new relationship with your partner it surely takes time to trust each other. Google acts in the same way. When you buy a new domain and triggers it for the first time, google takes time to trust your domain and to display it properly. It doesn’t mean that you start losing hopes, in case your domain is new! You can follow these SEO tips to make the process faster. I will also suggest you to consult with SEO professionals to find out how they can help you to get better rankings with your new domain. You can always check your domain age by using online tools. 

#3: Crawlability Factors

When you publish your website or a new page. The search engines sends web crawlers on your website. The crawlers crawls all of the links and content from your website or web page. The search engines then displays those crawled results. 

·         Directly submitting newly published link on google using this : Google URL Crawler. 
·         The automated way to do that is to sign up for google webmaster tools and then register your website and submit your SITEMAP there.
Bear with me and I will write on “How to Submit SITEMAP on google” in another section.

#4: Internal linking & Url Structure

Make sure that all of the pages on your website are accessible from your homepage. If you don’t see any of the page on your homepage then chances are that the search engine crawler will not see them either. Make sure to add link of all the pages on your website header(menu) and cross-link them.  The url structure & hierarchy of your website should be well designed.

#5: Website should be mobile friendly

According to a DigitalMarketing Company in India nearly 60% of the website traffic comes from mobile devices. So your website should be responsive to generate good business especially, for the online store. The google crawls and check your website for both desktop devices and mobile devices separately. Google have an option to fetch your website for mobile devices separately. 

#6: The Website should be clean and well designed
You want your website to be used by a large number of users. You also want your users to be able to navigate your website with minimum confusion. Designing a website with inconsistent fonts and unclear layouts will escalate the chances of directing the users to next domain. To make your website clean and beautiful make sure that the fonts and font sizes are readable on various screens, use bold type and colors sparingly, break up your text with spacing and small paragraphs, and if necessary make a list with numbers or bullet points for clarity

#7: Check links regularly and Avoid broken links
No one would like to click on a dead link or a 404 link. Check your links regularly, especially if they are outbound links. Outbound links are when you connect your article content with another website to give them credits or when you share a back-link with another website. Check those links on your website regularly to verify that their sites are up and running before you try to send your users there.

#8: Page and Website Speed
Crawlers are observed to be impatient entities, which don’t wait long for your web page to load. They have a crawling time period associated with them for per page. If your website will not open in that duration the crawlers will leave your website without crawling it. The same goes to humans as well; do we really bother to wait long for a webpage to load? We would rather consider closing a tab if it did not arrive on time. So your page should be completely optimized. You can check your website speed and even optimize your website using these tools: Google Page Speed Test & GTmetrix. Let me know in comments if you need any help understanding these tools or optimizing your website speed.
Most important factor of slow webpage loading are big images. If you have images on your webpage make sure that they are not in MBs. They should be in KBs. Do you know that you can decrease an image size by 80% or more without loosing its quality? I suggest you to keep your images under 200kb.

#9: Sitemap
What is a Sitemap? A sitemap is a list of pages of your website which will be accessible to the crawlers or users. A website should be based on the sitemap and It is recommended to design your sitemap during the process of website design.




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