Why Does Website Structure Matter So Much For SEO?
For some reason, the website structure is commonly
ignored. It can be seen as one of the most important parts of a website search
engine performance, but at the same time, not all webmasters and website owners
really know what it means to have a website structure that will improve its
SEO.
A good website structure will provide your website
with site links. These are a listing format in the search engine results page
that shows a website’s main page along with a few internal links below it.
These are a great advantage to search engine optimization. They improve the
ability to navigate through your website and will aim users in the right
direction to receive the most relevant information to their search query. The availability
of site links will also increase the click-through rate, shorten the conversion
funnel, improve the trust of your user, increase your reputation, and really
win in search engine results pages.
It is not so obvious that the more appealing a website
is to the users, the more appealing it is to search engines as well. Google
uses an algorithm that incorporates information from searchers in order to rank
a website. If a website has low dwell time and poor CTRs, it will perform
negatively in search engine results pages. On the other hand, when a user finds
the website that they like, usually with good structure, they will not bounce
away from it quickly they will actually stay a longer period of time. A great
site structure can reduce bounce rates and bring up dwell time, and both of
these things will improve your search engine rankings.
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