What is Hummingbird and How Does it Affect SEO?
Did you see how the title of this post is in the form of a question? “Conversational Search” is the basis of Google’s new algorithm and core update named Hummingbird . Coinciding nicely with their fifteenth anniversary, Google has us asking, “what is this new search update all about?” But unlike the recent Panda and Penguin updates causing lots of buzz and unfortunately dropped rankings for some, Hummingbird represents a significant, and fundamental shift, in the core structure of Google’s operating protocols. Whew, that was a mouthful! With Hummingbird, Google continues to respond to the ever increasing sophistication of their online users, and the new algorithm is designed to make the Google experience more interactive for its users. Hummingbird is one more indication that Google, and other search engines, are going to continue to become “smarter” and more intuitive. Let’s dive into some specifics. Hummingbird – Speed and Precision Over the last month, Google...
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