Vcreate Technologies

The heart of any good marketing strategy is to go where your customers are, and today that means having an effective online presence. The world wide web has brought about a fundamental shift in the way the public shops for products and services, and people are increasingly turning to the internet and social media to research their purchases before they pull the trigger. Major corporations understand this, and rely on their digital marketing divisions to build their brands, mobilize their customer base, and increase their market share. But, digital marketing isn’t the sole province of big businesses with deep pockets. The internet has leveled the playing field, and small business owners can take advantage of digital marketing techniques to go toe to toe with their major competitors. Unfortunately, too many small business owners fail to see what this inbound marketing can do for them, and how it can help to grow their company and make it prosperous. Digital Marketing –

Did you see how the title of this post is in the form of a question? “Conversational Search” is the basis of Google’s new algorithm and core update named Hummingbird . Coinciding nicely with their fifteenth anniversary, Google has us asking, “what is this new search update all about?” But unlike the recent Panda and Penguin updates causing lots of buzz and unfortunately dropped rankings for some, Hummingbird represents a significant, and fundamental shift, in the core structure of Google’s operating protocols. Whew, that was a mouthful! With Hummingbird, Google continues to respond to the ever increasing sophistication of their online users, and the new algorithm is designed to make the Google experience more interactive for its users. Hummingbird is one more indication that Google, and other search engines, are going to continue to become “smarter” and more intuitive. Let’s dive into some specifics. Hummingbird – Speed and Precision Over the last month, Google